Alena Dagneau is joining us as our new CTO and third co-founder

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Welcome Alena

We're thrilled to welcome Alena as a third co-founder and CTO on the team. Alena previously served as the VP of Engineering at Revel Gatherings, part of Y-Combinator's summer 2019 batch. She also led product development at another YC-backed startup called Make School as the Head of Engineering. This is where Alena and Simon met and worked together at for 1.5 years.

Besides having proven to be an effective leader that skilled engineers love to work for, she is also an extremely skilled programmer herself. She's been a full-stack developer since 2010.

Originally from Germany, Alena now lives in Montreal, Canada. Before settling down in the cold north, Alena lived and worked in more countries than most people have traveled to.

Going forward, Alena will oversee engineering and shape the direction of our product. If you're interested in joining Alena's team as a developer, click "apply now" at the bottom of our "about us" page.

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June 2, 2026

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If you're still tracking inventory on clipboards and production moves on whiteboards, you're not alone. Most mid-size manufacturers start there. Here's what a barcode system actually changes, and how to implement one without a six-month IT project.

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June 1, 2026

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What Is Contract Manufacturing? A Practical Guide for Brands and Contract Manufacturers

Contract manufacturing is how brands bring physical products to market without building a factory. This guide covers what contract manufacturing actually is, how the process works from spec handoff to shipment, the five main types of arrangements, and which industries rely on it most. It also covers what to look for when choosing a CM partner and how contract manufacturers track production, lot traceability, and documentation across multiple client accounts.

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May 29, 2026

Accounting

QuickBooks Bill of Materials: What Manufacturers Need to Know

QuickBooks Bill of Materials has some serious limitations, in both Online and Desktop versions. Here's what that means for manufacturers and what to use instead.

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Meet our new CTO Alena

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